Oles,

Originally Posted by
oles@ovh.net
because I lose 10E/mo with
each new Kimsufi L I sold.
...
All I want is to stop the turnover. So if you renew the server for
20E, I earn no money (1Euro maybe) but I don't lose money any more.
I assume that once you have reached a certain threshold of Kimsufi servers rented out, you will order more servers in anticipation for more customers. But due to the high turnover, you end up with too many servers sitting idle (but costing you money nevertheless).
Is this about right?
So when you gather the data about the high turnovers (since 2008), wouldn't that give you a better view in changing this threshold to a higher number (fewer servers on standby / later orders), at the risk that a server is out of stock at the time of ordering.
There's also no incentive in staying with a Kimsufi server. Ie., "If you will cost US less, we'll recude YOUR price". You could use "Pay for 10 months, get 2 months free", etc. This is the same tactic your largest competitor uses "Get 3 months free!" (and the fine print reads: with a 12 month contract). Plus it's psychological too... What item will get sold first, the one that's £0.99 or the one that's £1.00?
But as people are quite budget conceous (sp?), those that are not willing to pay X amount of months up front should still be rewarded for keeping their server (and so, costing you less). So use a progressive scale, based on how long the customer has the server. First month? £29.99. Next month? £27.99... Etc., up to a point where you're still makng a decent profit, but the price being paid by the customer is quite a significant incentive since the first month to keep the same server.
One more thing... OVH, particularly Kimsufi's, have quite a dark reputation when it comes to spam. And I wouldn't at all be surprised if this accounts for a good portion of your high turnover as well (kind of like drug dealers using pay as you go phone - yes, I liken spammers to drug dealers - scum). I think that on Kimsufi's you should disable outgoing SMTP/SMTPS/Delivery ports by default and require a setup fee / signed contract (with proof of identity) to enable these outgoing ports. Especially if you're targetting gamers, they wouldn't need their own private mail server. AND, keep an eye out on Spamhaus (OVH is listed #5 worldwide) and SpamCop (OVH is #4, Kimsufi is #3 worldwide) because you are basically advertising to spammers... (They see you listed there and think "I'll use OVH!". You don't want a potential customer to say "Oh OVH... Yeah, I've heard of them before when I got spam. No thanks!".